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Posted on January 26, 2014 by || Leave a Comment
Categories: Carrie Underwood , News & Rumors , Videos

As previously announced, Revlon, Inc. announced this week that Checotah native Carrie Underwood is joining Almay as a global brand ambassador.

Check out how beautiful she looks in her first Almay ad shoot.

The multiplatinum recording artist and performer is one of the top names in the entertainment industry with 18 No. 1 singles, six Grammys and countless award wins. However, she is known as much for her values and accessibility as she is for her accomplishments. Like Almay, she believes in enhancing women’s natural beauty and appreciates that all of the products are made with the highest quality standards making them safe for women with sensitive skin and eyes, according to a news release.

The country music superstar will represent the full range of Almay products, including the newest 2014 launches. As the face and voice of Almay, she will appear in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. Underwood’s first campaign will break this week, highlighting her unique style and personality.

“Carrie embraces Almay’s approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand,” said Julia Goldin, Global Chief Marketing Officer, Revlon, Inc., in the release.

Underwood said in the release, “Honestly, I could never be associated with a company I didn’t believe in. I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique. I’m also really impressed by their products, which I use in my daily life and when I’m working. There’s really something for everyone and every occasion – whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped up ‘date-night’ smoky eye.”

Exclusive behind-the-scenes content from Underwood’s campaigns will be available on Almay.com and Almay’s social media channels throughout Underwood’s partnership with Almay.

Source: NewsOK.com

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“I believe that every woman is amazing and unique in her own way. So to me, the role of a makeup brand should be to inspire and help women enhance themselves and have fun with makeup, not transform them into something they’re not.”
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